analytics
Business analytics
Translate data into insights that drive performance, growth, and enable efficient decision-making
KPI creation and tracking
Set measurable goals and track progress to understand what’s working and what’s not
Marketing metrics
Analyze marketing data to optimize campaigns, allocate budgets, and improve customer targeting
Data visualization
Create and maintain dashboards that enable clear communication of insights and performance to stakeholders
Channel performance
Assess effectiveness of sales and marketing channels to identify areas of improvement and optimize for growth
Customer engagement
Explore opportunities to improve customer retention and loyalty, drive repeat purchases, and reduce churn